4 Secrets to Writing Subject Lines People Will Actually Open


Is the red ‘new email’ notification on your phone perpetually alerting you to new mail? We all get SO MANY EMAILS!

However, email is still one of the best ways to communicate with your audience, if you can convince them to open your message.

So the question is, how do you cut through the clutter and increase your open rates?

Let’s outline a few secrets to writing email subject lines that compel people to open them:

1. Add personalization

When you’re collecting email addresses also ask for their first name. This gives you the ability to add their name to your subject line, drawing their attention.

For example, “Courtney, ready for Thanksgiving? Here’s 3 easy prep tips!.”

2.  Try a teaser

Make your reader wonder what’s in the email by asking a question in your subject line or intrigue them so the only way they can learn is to open the email. Don’t be tricky here, rather, peek their curioslity

For example, “There’s one thing I haven’t told you…”

3.   Use emojis 👍

We know the majority of emails are opened or deleted on mobile devices and are only briefly scanned. Stop your readers in their inbox scroll by using a colorful emoji.

Emojis are unexpected and a fun way to stand out, but be wary of using too many which may come across as spammy. One or two max.

4.   Describe the value

When you provide your readers with consistent quality, they are more likely to open your email. Tell them immediately in the subject line the value you’re going to add inside. Then continue on delivering value so that when they see your name alongside the subject line, they know they want to open that email.

An example would be to say “Exclusive details only for email subscribers.”

Measure your results

Vary your approach using the tactics above or combine them. One great way to measure results to see which subject lines work is to test using the A/B method -- split your list in half and test different methods with each to see which gets the better open rate.

Be sure to measure all your open rates over a length of time, setting benchmarks along the way to show progress.

Have you tried any of these tactics? Which subject lines work best for your audience?